In a surprising twist, Microsoft CEO Satya Nadella has identified TikToknot other gaming platformsas Xbox’s primary competition. During a recent live stream, he emphasized that the gaming industry must innovate to keep pace with the rising popularity of short-form video content. This perspective highlights a significant shift in how gaming companies view their market landscape, suggesting that engaging younger audiences may require more than just traditional gaming experiences. Nadella also hinted at exciting developments for the next Xbox console, which is expected to blur the lines between console and PC gaming.